WHAT OPERA COMPANIES CAN LEARN FROM MTV AND COMEDY CENTRAL
I was following a Twitter discussion (experienced ‘tweeters’ please feel free to let me know the correct term for this) about the role of young arts administrators. Greg Sandow tweeted “a study found...
View Article2.1% – DIGGING OUR OWN GRAVE
In 2002, the National Endowment for the Arts (NEA) reported that only 3.2% of the adult population participated in Opera. This week, the NEA released updated statistics: their 2008 research revealed...
View ArticleSUBSIDIARY RIGHTS – AN ISSUE OF OPERATIC PROPORTIONS?
I’m torn. Today, the New York Times reported that both the Public and Roundabout Theatre companies are changing their policies regarding subsidiary rights participation. For those not familiar with the...
View ArticleLEADING UP TO THE PREMIERE
The Golden Ticket has been a daily part of my life for almost four years. After we delivered the orchestral parts, the conductor scores, and the piano vocal scores to OTSL, everyone at ALT breathed a...
View ArticleBEYOND THE PREMIERE
The Golden Ticket opened at Opera Theatre of Saint Louis to incredible critical and audience reception this month – we truly could not have asked for a warmer welcome for American Lyric Theater’s first...
View ArticleDECONSTRUCTING THE MYTH – OPERA’S DEPOPULARIZATION
My return to blogging this month has been inspired by a number of conferences I have attended, projects I have been working on both for ALT and with other companies, and observations of the opera field...
View ArticleDEAR OPERA COMPANIES: ADVERTISING AND MARKETING AREN’T THE SAME THING
Last week, I discussed the myth that opera became unpopular as tastes changed; rather, opera was made unpopular. If you did not read that post, I’d suggest reading it before reading any further here,...
View ArticleTWO NEW YEAR’S RESOLUTIONS FOR OPERA COMPANIES
As we begin the new year, I’d like to propose Two New Year’s Resolutions for Opera Companies that I guarantee, if truly embraced, will increase both earned and unearned income, and will make them more...
View ArticleTHE AMERICAN-NESS OF AMERICAN OPERA DEPENDS ON AMERICAN AUDIENCES
Inspired by Washington National Opera’s new American opera initiative, and a subsequent article by Anne Midgette in the Washington Post, there has been a lot of discussion online this week about what...
View ArticleLET’S RECORD AN OPERA – A STUDY IN CREATIVE COLLABORATION
Collaboration is one of ALT’s core values – in fact, it is literally written into our mission. For ALT, collaboration involves building sustainable partnerships with artists – specifically composers...
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